Persona Signs

Persona is a national leader in the hospitality, convenience store, retail, and restaurant signage and lighting industry. Whether you know it or not, you’ve most likely seen many of the signs they’ve made for companies like McDonald’s, Dunkin Donuts, Cabela’s, and Days Inn.

Challenge

As the fifth largest sign maker in the country, Persona completes more than 7,000 projects each year for more than 50 national customers. When the company needed rebranding and a new responsive, user-friendly website that better represents Persona and its growth, it called 44i.

Solution

The Persona brand redesign includes an updated logo and tagline, along with a bold new color. The new Persona logo is easy to read and clearly communicates the company services and mission. The rounded, geometric letters are modern, crisp and professional, while its bold red color conveys energy, strength and confidence.

The new Persona website is bigger and bolder too. It showcases the company's range of products and all of the market verticals that they service for clients. The user-friendly site attracts both new clients looking for a sign vendor and current clients who are looking to request new quotes.