Columbia University in New York City is an Ivy League school and the fifth oldest college in the state of New York. It is one of the most selective universities in the country, and was ranked 2nd among U.S. colleges in 2017 by the Wall Street Journal.
When Columbia University needed to promote its Epidemiology and Public Health Summer Institute (EPIC) program, it asked 44i to help create a digital marketing campaign that would build awareness of the program.
In partnership with Columbia University, 44i developed and executed digital marketing services for its EPIC program, including display and retargeting ads that used segmented audience targeting to drive enrollment. The campaign was a success and the University saw strong enrollment for this important summer program.